Opportunities
1. The industry organizations can leverage digital technologies such as artificial
intelligence and machine learning to automate the production process, customer analytics
to get better insights into consumer behavior, realtime digital dashboards to get better
sales tracking, logistics and transportation, product tracking, etc.
2. By establishing new metrics that will be used to evaluate both existing and potential
players can not only reduce the costs of the project but also help it in integrating the
projects with other processes within the organization.
3. 5G expansion will open new opportunities for the distribution of the videos by the
companies in the field of marketing communication. It will bring down the cost of doing
business, provide technology platform to build new products in the Strategy & Execution
segment, and it will provide faster access to the consumers.
4. Consumer behavior has changed in the Strategy & Execution industry because of
Covid-19 restrictions. Some of this behavior will stay once things get back to normal.
The companies within this sector can take advantage of these changes in consumer
behavior to build a far more efficient business model. For example, consumer regular
subscriptions/ordering of products can reduce both last mile delivery costs and market
penetration costs. The companies within the market can further use this consumer data to
build better customer loyalty, provide better products and service collection, and
improve the value proposition in inflationary times.
5. Animation Industry has focused on building a highly responsive customer relationship
management platform. This platform is built on in-house data and driven by analytics and
artificial intelligence. The customer analytics can help the organization to fine tune
its loyalty marketing efforts, increase the wallet share of the organization, reduce
wastage on mainstream advertising spending, build better pricing strategies using
personalization, etc.
6. Covid-19 has impacted working population in two ways – it has led to people soul
searching about their professional choices, resulting in mass resignation. Secondly it
has encouraged people to do things that they are passionate about. This has opened
opportunities for businesses to build volunteer oriented socially driven projects.
Companies within the Industry can explore
7. opportunities that can attract volunteers and are consistent with its mission and
vision.